Camp Fortune “The Snow is Melting” Campaign
The Oppurtunity
This project was a campaign made for Camp Fortune including print and digital assets. The goal of this campaign was to promote Camp Fortunes switch from winter to summer activities highlighting their Aerial, Peak to Peak Zip-line experience.
Camp Fortunes promotional material for their summer activities is very minimal in print and digital assets. There is no established look for promotional campaigns to catch the viewers eye and stand out.
Requirements for this campaign included:
Web banners (horizontal and vertical)
Print advertisements (Interactive)
Outdoor advertisement (Bus sign)
Profile icon and Background
What I Did
The concept for this campaign was focused on getting people excited for summer. To do that I created a slogan for the campaign of “The Snow is Melting…” with illustration imagery to match the idea of the snow starting to melt and the warm sun shining through Camp Fortune.
The Outcome
The campaign visually engages the viewer with the bright colours and illustrations to create a sense of warmth and promote the activity of the summer for Camp Fortune. This campaign solves the problem of an unclear and non cohesive look and feel for their campaigns and gets people excited for try activities at Camp Fortune.
