Logo Re-design
The Oppurtunity
This project was a Logo Re-design for a local Ottawa company, Berries by Lulu. The project included multiple rounds of logo concept development, receiving feedback, and implementing feedback with peers and professors.
After choosing the Re-designed logo concept, I then developed a thorough branding guideline to ensure consistency for the brand.
Assets for this Logo included:
Developing 3+ logo concepts for feedback
Logo in B&W
20+ page PDF spread Branding Guideline
What I Did
I developed a clean and clear new logo for Berries by Lulu. The colours and simple design aligns better with the companies product and tone of voice. With the new logo I also created stationery including Letterhead, Business Cards, and Mailing Envelopes. Overall, the redesign creates a more polished, professional, and adaptable brand identity.
The Outcome
Alongside the Logo, to fully round out the brand, I created a branding guideline to enforce clarity and consistency all usage of the logo. This included a 20+ page Interactive PDF document made in InDesign that goes through every element of the logo and it’s usage as well as Stationery, Mockups, Photography and more.
Click here to see full Branding Guideline!
