Logo Re-design
The Opportunity
This project was a Logo Re-design for a local Ottawa company, Berries by Lulu. The project included multiple rounds of logo concept development, receiving feedback, and implementing feedback with peers and professors.
After choosing the Re-designed logo concept, I then developed a thorough branding guideline to ensure consistency for the brand.
Assets for this Logo included:
Developing 3+ logo concepts
20+ page Interactive PDF spread Branding Guideline
Stationery
Logo Usage
Online Presence
Photography
Mockups
What I Did
I developed a clean and clear new logo for Berries by Lulu. The colours and simple design aligns better with the companies product and tone of voice and allows for better readability across platforms. With the new logo I also created stationery including Letterhead, Business Cards, and Mailing Envelopes. Overall, the redesign creates a more polished, professional, and adaptable brand identity.
The Outcome
Alongside the Logo to fully round out the brand, I created a branding guideline to enforce clarity and consistency for all usage of the logo. This included a 20+ page Interactive PDF document made in InDesign that goes through every element of the logo and it’s usage as well as Stationery, Mockups, Photography and more.
Click here to see full Branding Guideline!
Some of My Work
